Who wants to enter a search query manually when they can say it? A growing number of people believe that using voice search is preferable to typing out your search query. According to Jupiter Research, voice search will generate $80 billion in income by 2023. And who wouldn't want to get their hands on a significant piece of e‑commerce pie like that?
The ever-shifting methods individuals use to look for information online strongly suggest that digital marketing is destined to evolve. It's now up to businesses to keep up with the changing environment of voice search by optimizing their interfaces, platforms, and websites.
Working to take advantage of new changes in digital marketing may be a struggle with new technological breakthroughs that move the company's boundaries every year. The broad use of voice search technology and its implications on internet usage have created these market shifts.