You must be familiar with the famous saying “An image is worth a thousand words.” Well, just in case you don’t know, perfect landing page copy is not composed of words alone. It has visuals as well.
Images and videos hold significant power in marketing as the human brain can process an image 60,000 times faster than text. In short, images will be the first thing visitors notice when they come across your website.
Now, if you're thinking about adding images of the product or service to make your landing page more sticky. That’s great! But you know what’s even better? Add images of real people along with those products. This little technique will bump up your conversions.
Besides images, videos also tend to work pretty well on landing pages. Research shows that marketers who use videos in their landing pages experience increases of around 80% in their conversion rates.
Here are some useful tips for adding videos to your landing page.
- Using video testimonials rather than written ones.
- Try to include an active CTA on or near the video so video watchers don't miss it.
- Optimize the video to load fast and eliminate the risk of users ignoring it.
- Choose an appropriate length for the video. It shouldn’t be too short or too long.