The quality of the headline determines the pulling power of your landing page.
A headline that doesn't meet or beat the quality standard won't stand out from the rest and could easily be a conversion killer, bouncing the audience off the page as soon as they catch sight of it.
On the flip side, a brilliant, out-of-this-world headline will keep the audience engaged. And that’s what we all want, isn’t it?
So, here are a few pointers to keep in mind when creating your impeccable headline.
- It clearly spells out the benefits of your offer.
- It hooks your readers, making them eager to know what’s next.
- It caters to the needs of readers interested in how they might benefit from your products or services.
- It refrains from making wild, unrealistic claims that you can't fulfil.