Last but not least, you should always share reviews of your product. Put customer testimonials on your landing page and highlight the results of your products with them.
Reviews provide buyers with social and mental satisfaction. A touch of social interaction and the knowledge that others found this product beneficial can work wonders.
This is called Word of Mouth psychology. The user finds you trustworthy and reliable. You should never ignore this factor in your business, as it generates leads beyond your imagination.
Many visitors leave the website due to doubts about whether or not your product or service will work. Social proof counters these doubts.
Testimonials on the checkout page will massively reduce cart abandonment. In the case of SaaS websites, reviews should be on the home page, contact page, and service pages.
Use Instagram influencers. Send them PR packages or provide them with free/discounted services. Let them be your brand ambassador. Targeting multiple micro-bloggers can be really beneficial in this regard. When a visitor hears about you from multiple sources, the chances of trusting and buying from you increase significantly.